My main research interest is how to measure and explain collective behaviors within a group or society. Among broad interests, the core areas that I am currently focusing on are (1) the role of social media —defined broadly as technologies that facilitate social behavior among people— in localized social contexts and (2) the ways that people use culture to make connections with one another and the relationships between one's cultural tastes, their social structure, and technological meeting points of those.
I strongly believe in using different (and sometimes mixed) methodological approaches to address complex research problems. I am currently conducting research using virtual lab experiments, online behavioral logs (inclduing longitudinal and cross-sectional data), and in-depth interviews.
This page is adapted from naz hamid's repo.